Consumer Brands
Consumer Brand Investing in a Post-DTC Era
Brand equity, distribution economics, and the return of the retail shelf as a strategic asset.
By Adeshi MoffiDecember 19, 20257 min read
The consumer investment thesis has quietly matured. The direct-to-consumer premium has compressed, and durable brands are once again defined by distribution economics, gross-margin resilience, and their ability to command shelf.
Distribution Is a Balance Sheet Item
Investors are re-underwriting brand equity through the lens of retailer velocity, category authority, and repeat purchase behavior. Distribution is no longer a channel decision — it is a balance-sheet decision.